How rational are consumer decisions in 2022
Predicting the future is difficult, but that hasn’t stopped economists from trying. In a recent study, they attempted to forecast consumer behavior in 2022. Given the rapid pace of...
The Beginner’s Guide: Understanding Sustainable Consumption
There are a lot of talks these days about sustainable consumption – what it is, how to do it, and the benefits. But for many people, the...
All you need to know: What is consumer marketing?
In a nutshell, consumer marketing creates and delivers messages persuading consumers to buy products or services. It’s a big...
Understanding Consumerism: Is it necessary?
How much is enough? It’s a question that has been asked throughout the ages and remains relevant today. Consumerism is a hot-button...
What is Consumer Behavior and Why is it Important?
Consumer behavior is the study of how people decide what to buy, how much to buy, and when to buy. It includes both the consumer’s...